Guidance for OEM helps them to find their true color(s)
Guidance for OEM helps them to find their true color(s)
Overview
- OEM had a unique yet slightly controversial color option for a new flagship produce
- Based on consumer insight and deep appreciation of design/fashion trends, convinced the OEM to offer the color exclusive to one customer for a limited time as an in market test
- Within days this color was the best selling at 1st customer and was then successfully adopted by all customers enhancing the sales success and profitability on that product line
CUSTOMER
International Equipment Manufacturer
Services Provided
Consultancy