• A leading service provider was confused as to why it wasn’t reaching its designated target consumers
• On reflection the portfolio from the service provider had many products and services but was limited in that there was no designated category approach
• Resulting in many products all being directed towards a rather small and limited consumer group
• Helped them re tool the portfolio aligning price points, target segments and categories of products
• Cut the number of products 50% and extended consumer reach 500%

Service Provider

Portfolio Optimization