Sector knowledge puts Tech Start-up on the map
Sector knowledge puts Tech Start-up on the map
Overview
- Product company was struggling at the price conscious end of the business under attack from multiple competitors with no way of breaking through
- No brand presence to help them propel to more profitable higher tiers
- Devised a change in product strategy and a move up in price tiers with larger displays and better components, creating a new whitespace or category
- Resulting in a doubling of the US business within 6 months and enhancing profitability 100%
CUSTOMER
Tech Start-up
Services Provided
Product Management
